Hope IPL 13 will infuse positivity among millions, says Gavaskar

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New Delhi, Sep 17 | Former Indian cricketer Sunil Gavaskar is hoping that the upcoming edition of the Indian Premier League (IPL) will infuse positive energy into lives of millions of people amid the ongoing Covid-19 pandemic.

IPL 2020 was initially scheduled to take place in March but was indefinitely postponed following the outbreak of novel coronavirus. It is now being played in the United Arab Emirates (UAE) with defending champions Mumbai Indians set to take on Chennai Super Kings (CSK) in the tournament opener in Abu Dhabi on Saturday.

“It’s an absolute delight to welcome back Indian cricket with the Dream11 IPL and I hope this tournament can infuse positive energy into the lives of millions of people,” said Gavaskar.

“The Indian Premier League has been the perfect platform to unearth talent and I hope this year too, we get to see that. The teams are stacked up really well and all eyes will be on the opening game between Mumbai Indians and Chennai Super Kings,” he added.

Much of the focus in the upcoming IPL will be on former India skipper MS Dhoni. Dhoni last played competitive cricket during the 2019 ICC World Cup where India reached the semifinals. On August 15, he announced his retirement from international cricket, thus bringing an end to a stellar career lasting more than 15 years.

“We will be watching MS Dhoni play after a year, and am sure everyone is waiting to see him back in action,” said Gavaskar.

Gavaskar is part of the Star Sports commentary panel for the upcoming tournament and would be joined by JP Duminy, Harsha Bhogle, Mark Nicholas, Simon Doull, Ian Bishop, Michael Slater, Danny Morrison, Deep Dasgupta, Rohan Gavaskar, Pommie Mbangwa, Darren Ganga, L Sivaramakrishnan, Murali Kartik, Sunil Gavaskar, Kevin Pietersen, Anjum Chopra, Lisa Sthalekar, Kumar Sangakkara, Brian Lara, Brett Lee, Dean Jones, Scott Styris and Graeme Swann.

“The IPL has always been considered as the pinnacle of cricket leagues where the stars of the game converge on the biggest platform of them all,” said Duminy.

“I can’t wait for the opening match between Mumbai Indians and Chennai Super Kings since I expect plenty of fireworks on the ground. I’m sure CSK and Dhoni fans all over the world will be ecstatic to watch MS Dhoni return to the playing field,” he added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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