Hong Kong to ease social distancing measures


Hong Kong, Sep 15 | Hong Kong will further ease social distancing measures from Friday onwards, allowing more entertainment venues to reopen as the number of new local Covid-19 cases dropped to zero for the first time since early July.

Restrictions over restaurants will be relaxed with dining-in services allowed till midnight and entertainment venues from bars and karaoke lounges to amusement parks can resume operation, Xinhua news agency reported.

Secretary for Food and Health Sophia Chan announced the relaxation at a press conference as no local infections were reported on Tuesday, except for four imported cases.

The pandemic has shown signs of abating in Hong Kong due to effective anti-coronavirus measures taken by the city government, including a two-week-long mass testing program that ended on Monday.

Under the Universal Community Testing Program, about 1.78 million Hong Kong residents have been tested and 42 Covid-19 patients were identified, which, Chan said, has been satisfactory.

The program not only helped find asymptomatic virus carriers and break transmission chains but will facilitate the analysis of Hong Kong’s pandemic situation and be conducive to anti-epidemic work in the next step, Chan said.

During the press conference, Chief Executive Carrie Lam said the latest signs showed the pandemic has been taken under control but still called on the public to keep their guard up.

Despite the further easing, the government will continue to keep a ban on group gatherings of more than four people and the mandatory mask-wearing rule in public areas.

Hong Kong has so far reported 4,971 coronavirus cases, while the death toll stood at 101.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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