HDFC Bank to boost digital customer experiences with Adobe

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    New Delhi, Aug 27 | In a bid to enhance digital experiences for its customers, HDFC Bank on Thursday announced a partnership with Adobe.

    The Adobe Experience Cloud solutions will enable HDFC Bank to deliver zero-touch, personalised digital experiences to existing as well as new customers.

    “The association with Adobe comes at a time when digital has become an all-important bridge between customers and businesses. The pandemic and lockdown has given further impetus on our efforts to leverage digital platforms to offer a personalised experience to our customers,” said Parag Rao, Country Head–Payments, Consumer Finance, Digital Banking and Marketing, HDFC Bank.

    The customers can use any device of choice to do an array of end-to-end transactions, open an account digitally without visiting a branch, apply for loans digitally from home and manage investments without any physical interface.

    “We are excited to partner with HDFC Bank in their transformation journey towards digital banking, and are confident that Adobe Experience Cloud solutions will go a long way in helping them deliver personalised and seamless experiences for end-customers,” said Nitin Singhal, India Head, Digital Experience Business, Adobe.

    HDFC Bank has already curated digital journeys for customers with innovative offerings like 10-second personal loans, Zip Drive and Zip Ride for four and two wheelers loans, Insta Account and more.

    Existing solutions like Adobe Analytics and Adobe Target will help the bank derive insights and deepen personalised services to customers.

    Platforms like Data Management Platform in Adobe Audience Manager will help HDFC Bank develop a deeper understanding of customers, the company said.

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.

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