United Nations, Sep 17 | UN Secretary-General Antonio Guterres has warned that the world body was facing its own “1945 moment”, noting that efforts must be made to “meet that moment”.
“In this 75th anniversary year, we face our own 1945 moment. We must meet that moment,” Xinhua news agency quoted Guterres as saying at a press conference at the UN headquarters in New York on Wednesday.
“We must show unity like never before to overcome today’s emergency, get the world moving and working and prospering again, and uphold the vision of the Charter,” he added.
The UN was established after the Second World War with the aim of preventing future wars, succeeding the ineffective League of Nations.
On April 25, 1945, 50 government representatives met in San Francisco for a conference and started drafting the UN Charter, which was adopted on June 25, 1945 and took effect the same year on October 24.
Pursuant to the Charter, the organization’s objectives include maintaining international peace and security, protecting human rights, delivering humanitarian aid, promoting sustainable development, and upholding international law.
At its founding, the UN had 51 member states.
The membership now is 193, representing almost all of the world’s sovereign states.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.