Gujarat to celebrate its son-of-the-soil Prime Minister Narendra Modi’s 70th birthday at 70 places in all 33 districts across the state


Gandhinagar, Wednesday: The stage is set to celebrate the son-of-the-soil Prime Minister Narendra Modi’s 70th birthday at 70 different places in all the 33 districts of the state on September 17, 2020, to e-dedicate development projects completed and to e-launch new projects described as ‘Panchamrit Dhara’.

Gujarat’s Governor Acharya Devvratji, Chief Minister Vijay Rupani, Deputy Chief Minister Nitinbhai Patel, will attend the functions through videoconferencing from here tomorrow.

Union Home Minister Amit Shah will join the event through videoconferencing from New Delhi.

The state’s Ministers, Chairmen of statutory Boards and Corporations, office-bearers, MLAs and other dignitaries in presence of limited number of people will attend the events being arranged at different places, maintaining social distancing and other protocols in the wake of prevailing situation due to global pandemic novelcorona virus COVID-19.

The first event will be e-launching two projects of natural farming based on cow to provide Rs.900 assistive kit for the upkeep of a cow, under ‘Saat Pagla Khedul Kalyan Yojna’, seven steps scheme for the welfare of farmers. The plan is to provide Rs. 80 crore to two lakh farmers, of which Rs. 1.32 crore to 4,900 farmers will be distributed on one day to mark the Prime Minister’s birthday. The Chief Minister will present approval forms as a token to beneficiaries at Gandhinagar. It may be recalled that two projects under this ‘Saat Pagla…’ scheme for crop procurement and transportation of farm produce was launched by the Chief Minister on September 10 last.

The second event is e-dedication of Rs. 308 crore group water supply scheme for 205 villages in Sagbara and Dediapara talukas of Narmada district and Songadh taluka of Tapi district by the Chief Minister in presence of Deputy Chief Minister and Water Supply Minister Kunwarji Bavalia on the completion of the scheme by the Water Supply Department.

Union Home Minister Amit Shah will join from New Delhi through videoconferencing the third event of e-foundation laying ceremony of Rs. 218 crore 24×7 water supply scheme for the entire Gandhinagar capital city, laying infrastructure to increase the daily capacity from 6.5 crore litre to 16 crore litre.

The fourth event is Chief Minister launching Rs. 1,000 crore loan scheme to 10 lakh common, middle class and poor women associated with one lakh Women’s Self-Help Groups – 50,000 in rural areas and 50,000 in urban areas – for starting small business or cottage industries to make them self-reliant under the Mahila Utkarsh Yojna. It is to be implemented in phases. The scheme has evoked favourable response from the private, cooperative and public sector banks. An MoU will be signed in presence of Mr. Rupani with some banks.

The day’s fifth event to mark Prime Minister Narendra Modi’s 70th birthday is Chief Minister attending signing 10 MoUs and 10 virtual seminars on the completion of 10 years of the Climate Change Department in the state. Mr. Rupani will launch ‘Building a Climate Relation Gujarat – A Decade of Climate Action and Road-map For The Future Compendium’ on the occasion.

All the departments concerned made elaborate efforts under the guidance of the Chief Minister and the Deputy Chief Minister to make a success of the day in a befitting manner.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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