Greece, Egypt to continue East Med border talks: Greek FM

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Athens, Sep 16 | Greece and Egypt will continue negotiations to complete the demarcation of their maritime borders, following an earlier deal setting up an exclusive economic zone between them in the Mediterranean Sea, Greek Foreign Minister Nikos Dendias said.

Dendias made the remarks during a joint press conference with his Egyptian counterpart Sameh Shoukry after their meeting in Athens on Tuesday, Xinhua news agency reported.

The two countries signed on August 6 — and ratified later — the deal after holding talks in good faith, solving an issue that had been pending for more than 15 years, Dendias noted.

“It is a model of application of the international law, a model of application of the law of the sea, a model of respect for the principle of good neighbourliness between states, an agreement that contributes to the stability and exploitation of the resources of the Eastern Mediterranean,” said the Greek minister, national broadcaster ERT reported.

Greece and Egypt are among countries accusing Turkey of “provocations” also because of the research conducted by Turkish seismic survey vessel Oruc Reis in recent weeks.

“We have rejected all provocative actions that destabilize the region and escalate tensions, which are not in the interests of either side. Together we strive for the Eastern Mediterranean to become a region of cooperation, of brotherhood, of peace and to contribute to the prosperity of the region,” Shoukry said.

After Oruc Reis returned to Turkey last weekend after weeks of research in a disputed area, Greek Prime Minister Kyriakos Mitsotakis said his country expects more positive steps and an end to “provocations” to restart dialogue with Turkey over the delimitation of maritime borders.

The Turkish Energy and Natural Resources Ministry confirmed on Monday that Oruc Reis has so far collected a total of 3,525 km seismic data in the Mediterranean Sea. The ministry noted that Turkey has been continuing exploration and drilling activities in the Mediterranean in line with international law.

Turkey has been opposing the drilling efforts of several countries, including Greece, without its involvement, claiming that it has the same rights in the waters.

In August, Turkey dispatched Oruc Reis and two auxiliary navy vessels to the disputed region near the Greek island of Meis, also known as Kastellorizo, prompting the Greek claims that the sea area lies within its continental shelf.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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