Goa’s Covid-19 tally crosses 26,000 with 319 deaths


Panaji, Sep 16 | Goa’s overall Covid-19 tally crossed the 26,000-mark on Wednesday, with 628 new cases reported in the state, which has also witnessed 319 deaths of novel coronavirus patients.

The Aam Aadmi Party in the state on Wednesday also condemned the statement of Chief Minister Pramod Sawant, who on Tuesday had blamed late reporting of Covid-19 cases, as the reason behind the increased mortality of Covid-19 patients, 29 of whom died in the state over the last 72 hours.

“We condemn Chief Minister Pramod Sawant’s comment blaming the increased mortality rate on Covid-19 patients themselves, for reporting their ailment late to the authorities. The reason for the high mortality rate is the poor health infrastructure when it comes to fighting the pandemic,” Goa AAP spokesperson Rahul Mahambre told reporters here.

The AAP also slammed the BJP-led coalition government in Goa, for not upping the Covid-19 testing apparatus, even as Sawant has repeatedly said that Goa, compared to other states, had topped the testing per million ratio. According to Goa Health Ministry statistics, the coastal state has conducted 1,57,606 tests per million.

Goa currently has recorded 26,139 confirmed cases, out of which 5,375 are active. 20,445 Covid-19 patients have recovered from the viral infection, with the state’s recovery rate currently pegged at 78.21 per cent according to state Health Ministry data.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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