Goa airport construction to resume after SC go-ahead

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Panaji, Jan 16 | The Supreme Court on Thursday lifted the suspension of the environment clearance to the upcoming Mopa international airport in North Goa, allowing resumption of construction of the aviation facility.

The Court was hearing a petition filed by Goa-based environmentalists who had questioned the felling of several thousand trees to give way to the airport, at North Goa’s Mopa plateau located around 25 km from Panaji.

A year ago, the apex court had directed the airport’s promoters, a joint venture between GMR and the Goa government, to maintain status quo vis-a-vis the construction of the airport due to environment concerns listed in the petition.

“The Supreme Court has lifted the suspension on the Environmental Clearance. There have been no additional conditions but National Environmental Engineering Research Institute has been appointed to ensure that the conditions put in place by the National Green Tribunal, the Union Ministry for Environment and Forests and other additional conditions are adhered too,” Goa government’s Director of Civil Aviation department Suresh Shanbogue told reporters here after the apex court’s order earlier on Thursday.

“Work will recommence immediately. It may take some time to get the speed because we have to move our machinery there once again. When the work was stopped last time there were around 2,000 people on the site. But within three weeks or so the work will pick up speed,” the official also said.

In its first phase the airport is expected to cater to 4.5 million passengers and at the end of fourth phase its handling capacity is expected to be 13 million.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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