GKB Launches Yourspex to Give New-age Experience to Consumers


Introduced innovative AI tech to enhance consumer experience in COVID eraThe company has already touched over 1 million users who have tried its AI platformGKBEye-care, backed by GKB Group, one of India’s leading manufactures of eye glasses with a legacy of more than 50 years and with a presence across the country and overseas, recently launched yourspex.com, a one-stop solution that allows consumers to choose the ‘right’ eyewear in the comfort of their homes.Vivek Gupta Founder YourSpex Adding to the online experience of buying optical products, Yourspex has now introduced a first-of-its-kind AI-led digital shopping experience to the end-user. The AI program not only recommends the best-looking eyewear but also ensures the right fitment for a consumer. The technology captures the facial data points and then recommends the best-suited frames using a proprietary recommendation engine.Speaking on the innovation, Vivek Gupta, Founder, Yourspex and presently CEO of GKB Optic Technologies Pvt. Ltd. said, “As a company, it has been our endevour to utilize technology for enhancing the entire buying experience of our clients.AI has transformed the way we order and deliver products to consumers. We thought it is high time that such a technological innovation should be introduced in the optical products sector.”The company has already touched over 1 million users who have tried its AI platform, within 3 months. After the onset of the pandemic, yourspex.com introduced unique “Home Try-On” and “Eye Check-Up” camps that allow consumers to choose the right eyewear and eye treatment in the safety of their homes or offices. Users have the option to choose from more than 100 styles including spectacles and sunglasses.”The pandemic has changed many business models and we strongly believe that the customers should be given an opportunity to seek and tryeyewearproducts and eyecare facilities in their homes or workplaces. We have also successfully conducted more than 180 office try-on and eye check-up camps and are in the process of setting up more similar camps in the coming months,” said Gupta.Gupta shared that with 15 years of manufacturing and selling millions of eyewear across 40 countries and creating distribution networks all over the world, GKB Eyecare has an edge over its competitors. “High-quality eyewear is manufactured by GKB manufacturing units which provide eyeglasses of international standard. We are continuously improvising on our already superior quality eyewear without compromising on the quality and craftsmanship keeping the cost factor intact,” said Gupta.Yourspex works on a unique model of a mix of style, sustainability, and pocket-friendliness, thus offering consumers the luxury of choosing premiere designs and styles. The brand today has a customer base of 20,000 which is growing rapidly.About YourspexYourspex is founded with a dual objective of bringing a revolution in the eyewear market with its eclectic array of spectacular designs that do not burn a hole in your pockets! The company aims to disrupt the eyewear market by its cutting edge facial Tryon technology and a proprietary recommendation engine which offers the best suiting spectacles, sunglasses and lenses to you in real quick time. Our world-class designs are not just trendy but made with the finest of quality & latest technology that meet the international standards. Yourspex is backed by GKB Group which has over 50+ years of experience in eyewear industry and stellar state of the art manufacturing infrastructure.Every eyewear is sourced, manufactured under the highest level of quality control processes and quality checked before being delivered to you. Our fair price policy is aimed at ensuring that you get the best eyewear at the most reasonable cost.For hindi press release use this link.

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal