Germany to extend short-time work program until 2021 end


Berlin, Sep 17 | The German government’s short-time work program, which has already received additional funding due to the coronavirus pandemic, would be extended until the end of 2021, the Ministry of Labour and Social Affairs announced.

“Short-time work is our model for success, which we use to secure the livelihoods of millions of employees and their families. We will continue to follow this path,” Xinhua news agency quoted Labour and Social Affairs Minister Hubertus Heil as saying on Wednesday.

Short-time work in Germany is a social insurance program that was heavily used as crisis management tool amid the Covid-19 pandemic.

It allows employers to reduce working hours instead of cutting staff, and employees received most of the payment for lost hours from the government.

The extended package includes simplified access conditions to short-time work compensation, the increase of the short-time work allowance as well as the opening up of short-time work benefits for temporary workers until the end of next year, according to the Ministry.

Heil said that with further training and qualification, German companies could better face the challenges of structural change.

“We therefore create incentives to use the time of short-time work and invest in further training.

“In this way, short-time work not only becomes a bridge over a deep economic valley, but also a way into the future,” he added.

The number of short-time workers in Germany fell from 5.6 million in July to 4.6 million in August after hitting an all-time high of 7.3 million in May, according to a survey.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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