GCET Jammu hosts webinars to celebrate Engineers’ Day


JAMMU, SEPTEMBER 16: Government College of Engineering and Technology, celebrated 53rd Engineers’ Day by conducting a series of Webinars. The Day is celebrated to commemorate the birth anniversary of the greatest engineer of India “Bharat Ratna, Sir Mokshagundam Visvesvaraya”.

The Webinars were conducted under the guidance and support of the Principal Dr. Sameru Sharma.

The webinars were attended by around 350 participants comprising students and faculty of various engineering institutes and organizations besides GCET Jammu & UIET Chandigarh and was a grand success.

Dr. Sameru Sharma congratulated the organizing & coordinating teams for successfully conducting the webinars and appreciated the enthusiasm shown by the students in celebrating the Engineer’s Day. She further added that all the learning sessions conducted during the day were on the emerging areas and technologies which were very interactive and would benefit the student community the most.

During the day-long event, the Computer Engineering Department of GCET, Jammu organised a Webinar on “Blockchain Technology” in collaboration with UIET Chandigarh, under Twinning Initiatives of TEQIP III, to familiarize the faculty and students with the thrust area .

Dr. Mani Madhukar from IBM was the keynote speaker. He imparted knowledge on Blockchain- Internet of Trust. He discussed the importance and application of Blockchain Technology in various Industries and sectors to run business in a better way through trusted connections. He also briefed on the benefits of adopting Blockchain technology in the Banking sector for improving upon movement of funds and cross border payments. He threw light on Public and private permission blockchain, Blockchain enabler technologies -Tradelens and World wire as well as Hyperledger – a Linux foundation project.

The webinar was coordinated by Er. Sheetal Gandotra & Dr. Jyoti Mahajan, Associate Professors GCET, Jammu besides Dr. Mandeep Kaur & Dr. Roopali Garg faculty from UIET Chandigarh.

Another Webinar was organised by the Electronics and Communication Engineering Department on ” Big Data Analytic Applications using IOT in Real Life” .
Dr Mansaf Alam, Associate Professor at Jamia Millia Islamia, Delhi was the Resource person.

He explained the role of nature inspired algorithms in data processing and Inter-relation between IOT, Block chain, Artificial Intelligence and how these form Technological description. Computational analysis using latest trends in machine learning , computer vision, natural language processing, applied statistics, signal processing, image processing etc. were also part of discussion. Participants were also briefed about the latest tools used in data analytics.

The Webinar was Coordinated by Dr. Ajay Abrol & Er. Harinder Dhingra Associate Professors besides Er. Rasmeet Kour Assistant Professor from ECE department GCET, Jammu.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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