Galaxy M51 will empower students, parents in pandemic: Samsung India


New Delhi, Sep 17 | At a time when the ongoing pandemic has forced people to work from home and kids take online tutorials, devices in all form factors are being put to their maximum use and Samsung, with its new ‘M series stack, is giving the student community an affordable yet powerful reason to continue with studies and professionals to finish office work with ease, a top company executive has stressed.

According to Asim Warsi, Senior Vice President, Samsung India, the company is working hard to ensure millions of Indians continue their online work as well as homework seamlessly.

“On the tablet side, we are seeing a very large growth in sales, search and enquiries. There has been a strong uptick in the Samsung Galaxy tab segment in the Covid and lockdown times. On the smartphone side, our Galaxy ‘M51′ is one such device that is 100 per cent reliable for the students as well as their parents,” Warsi told IANS.

The truth is that several families in India cannot afford to buy laptops or notebooks with decent configurations for a longer work or school online period that come in at least Rs 40,000 and above range. For them, affordable smartphones are the saviour in these social distancing times.

“Overall, the Galaxy ‘M’ stack caters to the student community at large for reasons which are now obvious to all: a monster 7,000mAh battery that stays for longer period, a 6.7-inch Infinity-O display with Super AMOLED technology, Qualcomm Snapdragon 730G Octa-Core processor for multitasking, 6GB RAM and 128GB storage (expandable to 512GB via microSD card) and more at an affordable price point,” Warsi elaborated.

Galaxy M51, which is the company’s ninth launch post lockdown, is priced at Rs 24,999 for the 6GB/128GB variant and Rs 26,999 for the 8GB/128GB variant. It also comes with an in-box Type C 25W superfast charger that aims to recharge the 7000mAh battery in less than two hours.

Not just devices to empower the working professional and student communities, said Warsi, the company is offering three new innovative programmes on its online store — Samsung Referral Programme, Samsung Student Programme and Samsung Shop 20K Advantage, which will reward customers including students when they shop online from

The Samsung Student Programme enables the student community to get easy access to a special catalogue of products consisting of a range of smartphones, tablets, wearable and accessories.

These particular products are listed at a discounted price and come with added benefits like complimentary insurance, easy exchange offer, and convenient EMI options.

Students need their official college email IDs to access this store, or be authorised by a student credentials verification agency.

In addition, the 20K Advantage Programme gives users an opportunity to unlock 10 shopping vouchers worth Rs 20,000 in total value by registering on the app with their contact details.

“For Samsung, the Online Store ( is a key focus area for growth and we are targeting 10 per cent of our overall business in mobiles and consumer electronics through this important channel,” Warsi said.

According to Warsi, the Galaxy ‘M’ series brand is a perfect reflection of its young owners, standing out as the most youthful, energetic and aspirational handset in the market.

“This success is an ode to the fact that M series was designed ground-up in India for the young Indian consumers and manufactured at our factory in Noida,” Warsi noted.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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