Festive Acceleration: Mercedes hopes to drive-in healthy growth (IANS Exclusive)


By Rohit Vaid
New Delhi, Oct 16 |
Luxury car maker Mercedes-Benz India expects to cherish the festive season 2021 with an accelerated rise in demand on the back of newer products as well as improving economic situation.

Accordingly, the luxury car maker has already witnessed a ‘v-shaped sales recovery’ in the June-September period.

The luxury automobile manufacturer retailed over 4,100 units during the July-September period, a growth of 99 per cent over 2,060 units off-take during Q3CY20.

It has already crossed the entire CY20 sales volumes in January-September 2021 period with the sale of 8,958 units and expects to better the tally during the festive season.

In a conversation with IANS, Martin Schwenk, Managing Director and Chief Executive Officer, Mercedes-Benz India said: “The current market is very strong. We are witnessing a ‘v-shaped sales recovery’ in the June-September period.

“Demand for the festive period is positive as we see a demand for our strong product portfolio and our aim is to deliver as many cars as possible to customers.”

Schwenk cited the up-trend on a combination of factors such as product portfolio, strong market sentiment, availability of liquidity and opening up of economic activities across market.

“We currently see healthy demand for our products which we expect to continue. We have a positive market outlook for a sustainable growth in the mid to long term, for the luxury automotive sector. There is a rapid transition of consumer purchase pattern to digital consumption which will also add to the sustainable growth.”

On new launches, Schwenk cited ‘Made in India’ version of the new ‘S-Class’ as the highlight of the festive season.

“We also have a completely new portfolio comprising the A-Class, New GLA, New E-Class along with the GLE, GLS and GLC SUVs which are in very high demand and will be delivered to customers during the festive season.”

In addition, he cited that India remains as an attractive market with a healthy mid to long-term market potential.

“The long-term attractiveness of the market will be even more with a consistent policy on demand creation, making automobiles affordable and sustainable and also identifying future trends worldwide.”

(Rohit Vaid can be contacted at rohit.v@ians.in)

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal


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