FB, YouTube, Twitter ink pact with advertisers on hate speech

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San Francisco, Sep 23 | After months of intensive talks with major advertisers, Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content, the Global Alliance for Responsible Media (GARM) said on Wednesday.

GARM is a cross-industry initiative founded and led by the World Federation of Advertisers (WFA) and supported by other trade bodies, including ANA, ISBA and the 4A’s.

The move comes after over 200 brands including Starbucks and Levis recently pulled their advertising from Facebook and the #StopHateforProfit campaign gained momentum after celebrities, like Kim Kardashian West, froze their social media account for a day.

As a result of the talks between the advertisers and key global platforms, four key areas for action have been identified, designed to boost consumer and advertiser safety.

“The issue of harmful content online has become one of the challenges of our generation. As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” WFA CEO Stephan Loerke said in a statement.

“A safer social media environment will provide huge benefits not just for advertisers and society but also to the platforms themselves,” Loerke said.

WFA believes that the standards should be applicable to all media given the increased polarisation of content regardless of channel, not just the digital platforms.

As such, it encourages members to apply the same adjacency criteria for all their media spend decisions irrespective of the media.

Today, advertising definitions of harmful content vary by platform and that makes it hard for brand-owners to make informed decisions on where their ads are placed, and to promote transparency and accountability industry-wide.

GARM has been working on common definitions for harmful content since November and these have been developed to add more depth and breadth pertaining to specific types of harm such as hate speech and acts of aggression and bullying.

Between September and November work will continue to develop a set of harmonise metrics and reporting formats, for approval and adoption in 2021, it said.

They also agreed to have all major platforms audited for brand safety or have a plan in place for audits by year end, WFA said.

Moreover, advertisers need to have visibility and control so that their advertising does not appear adjacent to harmful or unsuitable content and take corrective action if necessary and to be able to do so quickly.

GARM is working to define adjacency with each platform, and then develop standards that allow for a safe experience for consumers and brands.

“This uncommon collaboration, brought together by the Global Alliance for Responsible Media, has aligned the industry on the brand safety floor and suitability framework, giving us all a unified language to move forward on the fight against hate online,” said Carolyn Everson, Vice President Global Marketing Solutions, Facebook.

Source: IANS

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An actor must be thick-skinned: Kriti Kharbanda

An actor must be thick-skinned: Kriti Kharbanda

New Delhi, Oct 27 | Giving up and sitting back has never been an option for actor Kriti Kharbanda who insists that as an actor it is important to be thick-skinned in order to survive. Adding that for an actor, there are always enough people to put him/her down, but very few who will motivate, she says, “You should be your biggest cheerleader. The moment you give up on yourself, the world will refuse to help. And when one decides not to, nothing in the world can break you. Before my big hit, people would say, ‘she won’t last’. However, I refused to pay any heed to that, and focussed on the positives — there were many still willing to put money on me. Then came the life changing hit. But it happened to me only because I didn’t give up and kept going.”

Kharbanda who will be seen in Bejoy Nambiar’s ‘Taish’ along with Pulkit Samrat, releasing on October 29 on Zee 5, says that the director managed to bring out the best in her and the role was both challenging and intense. “It is unlike anything I have done before. ‘Taish’ has introduced me to a very different side of my acting abilities. Working on this film has taught me several things which I would like to imbibe and utilize while working on other projects too.”

Expecting that the film will precipitate more work, the actor who made her acting debut in 2009 with the Telugu film ‘Boni’ and has worked in Kannada, Hindi and Telugu language films does not really see any drastic contrasts between the industries in different regions. “It is all about the the people you work with. I have had good and bad experiences everywhere. There is never a guarantee that if you are working within a particular region or with a production house, everything will be smooth or bad. For me, it has only been about personal growth, no matter which language I have worked in. How I used to understand and respond to a situation — I wouldn’t react the way I did five years ago, considering one matures with age.”

Excited about the kind of cinema being made by a newer crop of directors working on a smaller budget and willing to experiment with narratives, the actor who starred in films like ‘Veerey Ki Wedding’ and ‘Pagalpanti’ says she is always on a lookout for roles that pose new challenges. “So many talented people coming from across the country are coming forward with novel stories. I would love to be part of those tales.”

As one witnesses major films being released on OTT platforms, Kharbanda says that while an actor would love a theatre release considering the experience it offers to audiences, in times like these, premieres on digital platforms are understandable. “Well, if theatre releases are not happening, this cannot mean that we would stop working. Also, it makes all the sense to support the producer if he decides that the future of the film is on an OTT platform.”

For someone who does not mind spending time at home, the lockdown was not really brutal. “I am glad that I managed to learn several new things during that time including playing the piano. The idea is to constantly think ahead. The lockdown taught me to prioritize my physical and mental health. We now know not to take anything for granted.”

All set to start shooting for her next film ’14 Phere’ to be directed by Devanshu Singh, Kharbanda adds, “I have also signed something else, which should be announced by the last week of November.”

(Sukant Deepak can be contacted at sukant.d@ians.in)

Source: IANS

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Bookshelf: Books that spotlight children's mental health

Bookshelf: Books that spotlight children's mental health

New Delhi, Oct 27 (IANSlife) In these unprecedented times, when isolation fatigue, gloom and the fear of losing a beloved has also come to grip children, taking care of their mental health is of paramount importance.

Here’s a list of books that address the various emotions children struggle with, and can be companions to them during the hard times.

‘The Room on the Roof’ by Ruskin Bond

A classic coming-of-age story which has held generations of readers spellbound! Rusty, a sixteen-year-old Anglo-Indian boy, is orphaned and has to live with his English guardian in the claustrophobic European part in Dehra Dun. Unhappy with the strict ways of his guardian, Rusty runs away from home to live with his Indian friends. Plunging for the first time into the dream-bright world of the bazaar, Hindu festivals and other aspects of Indian life, Rusty is enchanted, and is lost forever to the prim proprieties of the European community. Written when the author was himself seventeen, this moving story of love and friendship, with a new introduction and illustrations will be enjoyed by a whole new generation of readers.

‘Who Stole Bhaiya’s Smile?’ by Sanjana Kapur

Bhaiya does not feel like playing these days. Could it be because of his new monster friend Dukduk, who is always hanging around him. No one in the family takes Bhaiya seriously. But Chiru knows there is more than what meets the eye. A story about the lingering effects of depression. The book is illustrated by Sunaina Coelho.

‘Hearts Do Matters’ by Anita Myers

What the world needs now in these times is love. ‘Hearts Do Matter’ supports children and adults through the losses and grief in their life. It teaches us that even when loved ones cannot be with us, we can feel their presence in our hearts. The new release is a beautiful picture book about a little girl who has a very special relationship with her mother. Her mother promised she would always be with her, and she shows in the book that she kept her promise in the most loving way.

Source: IANS

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Yotta infrastructure to invest Rs 7,000 cr for data centre park in UP

Yotta infrastructure to invest Rs 7,000 cr for data centre park in UP

Mumbai, Oct 27 | Hiranandani Group subsidiary Yotta Infrastructure on Tuesday announced to invest Rs 7,000 crore to set up a 20-acre hyperscale data centre park in Greater Noida.

The company said it has received necessary approvals from the US government for the park that will house six interconnected data centre buildings offering 30,000 racks capacity and 200MW of power.

The construction for the first building will commence in December.

“Yotta’s vision to support the Digital India initiative just received a big boost with the inclusion of our northern India campus that will enable us to address India’s growing need for data sovereignty,” said Dr Niranjan Hiranandani, Co-founder and Managing Director of the Hiranandani Group.

In July, Yotta launched the world’s 2nd largest tier IV data centre in its Navi Mumbai Datacenter park.

The company has also inked an MoU with the Tamil Nadu government to set up a campus in Chennai at an investment of Rs 4,000 crore.

“We expect our NCR campus to be operational with the first building before July 2022.

“It was a very natural choice for us to look at NCR to set up our third facility after Navi Mumbai and Chennai, given the growing needs of enterprises and intentions of hyperscale cloud service providers for expanding their availability zones in this region,”: said Sunil Gupta, Co-founder and CEO of Yotta Infrastructure.

Yotta is a managed data centre service provider that designs, builds, and operates large-scale hyperdensity Data Center Parks in Navi Mumbai, Chennai and Delhi.

Source: IANS

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