FB announces Shops in Groups, Live Shopping for Creators


San Francisco, Nov 13 | Meta, formerly Facebook, is rolling out new shopping features — Shops in Groups, product recommendations and a test of Live Shopping — for Creators.

Shops in Groups enables admins of Facebook groups to set up an online store on their associated Facebook Page.

According to TechCrunch, it is up to the admins where this money goes — in the case of OctoNation, a page that tested the feature, the profits went to OctoNation’s nonprofit that educates people about octopuses.

This could get hairy in groups that do not have a clear philanthropic aim, but it is not as though Facebook groups have never been sites for drama before, the report said.

Still, Yulie Kwon Kim, Meta’s vice president of Product Management, pointed out that many group admins are volunteers and these shops could offer them a revenue stream for their work.

“The money goes to the group admin, and they can decide how they want to use it,” Kim told the website.

“This is a great way for people to sustain and keep the group going,” she added.

Facebook had previously announced its plans for group monetisation features, including shops, fundraisers and subscriptions, at its Facebook Communities Summit hosted earlier this month.

Facebook also said that users often ask for product recommendations in groups, think about a skincare or make-up group, so now, if a user mentions a product that is listed in a Facebook shop, they can tag it and embed it into their comment.

Top product recommendations from groups will appear within users’ news feeds.

Facebook has had Live Shopping for years, but as partnerships between brands and creators become more common, the app has begun testing a feature that would make these collaborations appear more seamless.

Now, instead of an influencer directing fans to another page to watch them sell a product or vice versa, creators and brands can cross-stream on both of their pages.

Source: IANS

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Share Market Closing Bell: Nifty ends around 15,800, Sensex tanks 1,416 pts

Share Market Closing Bell: Nifty ends around 15,800, Sensex tanks 1,416 pts

On the back of Global Clues and SGX, Nifty opened on a gap down note & continued downside momentum throughout the day and closed the session at 15809.40 level with a loss of 430.90. However, Bank nifty closed the session at 33315.65 level with a loss of 848.05 points.

India VIX closed at 24.56 up by 10.13% which is a sign of more volatility in upcoming sessions.47 stocks out of NIFTY 50 closed in RED which suggest broad based selling. All the sectoral indices were ended in the red with metal, IT indices down 4-5 percent.

Despite one way fall, Stocks like ITC, DRREDDY, POWERGRID were the top gainers, While WIPRO, HCLTECH, INFY, TCS & TECHM were prime losers. On a daily chart, Nifty has formed a Bearish candle which indicates downside momentum for an upcoming session. Moreover, Nifty is showing support from horizontal line i.e., 15750 levels which is make or break level. In addition, Nifty has been sustained above the 21-Monthly Moving Average which indicates a bounce back from lower levels can be seen.

However, the momentum indicators MACD & Stochastic were trading with a negative crossover & trading in oversold zone which is a sign of sideways to negative trend in Nifty. The Nifty may find Strong support around 15700 levels, breaching below it can show more downside till 15500 levels while on the upside 16000 may act as an immediate hurdle. On the other hand, Bank nifty has support at 32800 levels while resistance at 34500 levels.

Palak Kothari
Research Associate
Choice Broking

Source: Choice India


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