Facebook unveils next gen VR headset Oculus Quest 2

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San Francisco, Sep 17 | Facebook has launched Oculus Quest 2, its next generation of all-in-one virtual reality headset that starts at $299.
Weighing less than the original Quest, it comes with a Qualcomm Snapdragon XR2 Platform processor and 6GB memory.

The headset offers newly redesigned controllers for better ergonomics and longer battery life, the social network said during its virtual ‘Facebook Connect’ conference on Wednesday.

“Pre-orders open today and Quest 2 will ship October 13,” it announced.

Oculus Quest 2 is a culmination of years of collaboration between Qualcomm Technologies and Facebook to create the most advanced and immersive gaming VR experiences for consumers to date.

Purpose-built for extended reality (XR), the Snapdragon XR2 Platform unlocks staggering improvements including twice the CPU and GPU performance compared to its predecessor.

The chipset delivers more than 11 times the AI processing than its predecessor, allowing more perception algorithms to work concurrently with many other tasks, resulting in more immersive experiences for the users.

“Qualcomm Technologies’ worked closely with the team at Facebook to enhance and tailor the Snapdragon XR2 feature-set in Oculus Quest 2 and today marks an incredible milestone in VR,” said Hugo Swart, VP and head of XR, Qualcomm Technologies.

With a deep catalog of premium and unique gaming experiences at the heart of Oculus Quest 2, the product also provides a variety of engaging non-gaming experiences for all to enjoy, including fitness apps, unique entertainment and social places to connect with friends.

“For Facebook, this collaboration represents our commitment to accelerating the VR industry,” said Rafael Camargo, VP of Hardware for Facebook Reality Labs.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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