Facebook to pay French publishers for reusing their content

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New Delhi, Oct 22 | As pressure mounts on social media platforms to pay news publishers for using their content, Facebook has reached a multi-year pact to pay French publishers for resharing their content on its platforms.

The social network will also launch Facebook News in France in January, to create a dedicated destination for reputable news content.

Google has already reached a deal with news publishers in France at the beginning of this year.

In a statement, the company said that it is announcing a partnership with ‘Alliance’ in France.

“After constructive negotiations, this solution will further our investment in the news industry, and strengthen the news experience for both people and publishers on Facebook,” the social network said on Thursday.

Facebook News was launched in the US last year. The social network is planning to expand the platform to other countries including India, the UK, Germany, France and Brazil.

“We believe that continued collaboration is the best path forward for both publishers and platforms — especially for the many people who now prefer to consume news online,” Alliance Chairman Pierre Louette said.

In 2020, Facebook News Feed sent over 180 billion clicks to news publishers – additional free traffic worth about $9 billion in estimated value.

The company said it will be investing “at least” a billion dollars to support media companies over the next three years.

In the calendar year 2020, Facebook’s revenue was up 20 per cent to $86 billion from $70.7 billion in the previous fiscal year and digital advertising is the core business for the social network.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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