Facebook Live enables AI automated captions for the disabled

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New Delhi, Sep 16 | To help people with disabilities, researchers at Facebook AI have made live video content more accessible by enabling automatic closed captions for Facebook Live and Workplace Live.

At the moment, Facebook Live automatic captions support six languages — English, Spanish, Portuguese, Italian, German and French.

While Facebook provides automatic closed captioning for on-demand videos in 16 languages, and just announced similar capabilities for Instagram IGTV, access to live, real-time news and information was still a dream for those who are deaf or hard of hearing.

According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.

“Facebook Live automatic captions are helping governments disseminate crucial public health information, and ensuring that millions of viewers across the world – whether they have hearing loss, or are just watching where audio is not available – get the message,” Facebook said in a blog post on Tuesday.

The voice and video calling have surged in recent months during the Covid-19 pandemic as people around the world check in with family, friends and colleagues.

“Video captioning is critical for people like me in the deaf community during a public health emergency,” said Brenden Gilbert, a production operations engineer at Facebook.

The rapid spread of the Covid-19 pandemic caused a spike in both the supply and demand of public health information.

Several governments discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters.

“Many of them needed captions to comply with their own disability access rules for public broadcasts,” explained Daniel McKinnon, a Product Manager at Facebook.

Julian Chan, a Facebook AI software engineer said that the AI system is also capable of adapting to new words such as “Covid,” which is essential for captioning public health information-based broadcasts during the pandemic.

Facebook said that the broadcasters can count on automatic closed captions to support their efforts to get the message out, whether a state official is sharing authoritative health guidance, or someone is simply taking their viewers behind the scenes of a day in their life — during Covid-19 and beyond.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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