Facebook India grants Rs 32cr to help 3,000 small businesses

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New Delhi, Sep 15 | Facebook India on Tuesday announced a grant of $4.3 million (Rs 32 crore) for more than 3,000 small businesses in Delhi, Gurgaon, Mumbai, Hyderabad and Bengaluru.

The grant, that includes both cash and ad credits with cash constituting a larger share, is part of a $100 million global grant for small businesses Facebook announced in March this year as Covid-19 pandemic began to spread globally.

“The grant programme is open to small businesses from all industries and verticals, and businesses do not need to have a Facebook family of apps presence in order to apply. They are also free to do what they wish to do with this grant,” Ajit Mohan, MD and VP, Facebook India, said in a statement.

Facebook and Instagram also launched capabilities for businesses to drive the discovery and sale of Gift Cards.

“Gift cards will help small businesses reach more potential customers online. They will also help small businesses to get cash flow when they need it the most, and even when physical stores might be shut,” Mohan said.

Configuring gift cards on Facebook and Instagram is free for businesses.

Facebook also released India findings of the ‘State of Small Business Report’, an ongoing research collaboration between Facebook, the Organisation for Economic Co-operation and Development (OECD) and the World Bank to survey SMBs globally, including India, in the context of Covid-19.

According to the survey, more than a third of operational SMBs on Facebook India expect cash flow to be a challenge in the next few months.

Nearly 41 per cent of operational SMBs on Facebook India reported that at least a quarter of their sales are made digitally.

More than half of operational SMBs on Facebook India also said they feel optimistic about the future of their business.

According to Facebook, 180 million small businesses globally use the Facebook family of apps to reach potential customers and build their business.

It means, for every 45 people in the world, there is a small business present on the Facebook family of apps.

“The 60 million small businesses in India are a key growth driver for the economy, fueling innovation and disruptive business models,” Mohan noted.

The social media giant in April announced to pour in Rs 43,574 crore for a 9.99 per cent slice in Reliance Industries Limited (RIL)-led Jio Platforms, underlining its commitment to India and especially small businesses.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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