Facebook aims net zero emission for entire value chain by 2030

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San Francisco, Sep 15 | Facebook has said that apart from reducing operational greenhouse gas emissions by 75 per cent this year, it will achieve net zero emissions for its global operations and be 100 per cent supported by renewable energy this year.

The social network also set an ambitious goal to reach net zero emissions for its value chain — including emissions from suppliers and other factors such as employee commuting and business travel — in 2030.

Along with an ambitious new net zero emissions target, the company also announced a new Climate Science Information Center to connect people with science-based information.

The centre will first launch in France, Germany and the UK and will roll out to other countries soon.

“Facebook will work to reduce carbon emissions from our operations and value chain, including by working with suppliers on their own goals, helping the development of new carbon removal technologies and making our facilities as efficient as possible,” the company said in a blog post on Tuesday.

The new climate information centre is modelled around the Covid-19 information centre that has, so far, directed more than 2 billion people to information from health authorities, with more than 600 million people clicking through to learn more.

“We’re committed to tackling climate misinformation. We partner with more than 70 independent fact-checking organisations globally, covering more than 60 languages. These fact-checkers can and do rate climate science content,” Facebook said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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