Tokyo, Sep 15 | The Tokyo 2020 organising committee is expecting an agreement with the International Olympic Committee on “50 to 60 items” aimed at simplifying the postponed Games, according to the committee’s chief executive Toshiro Muto.
“We expect to have an agreement on the (50 to 60) items, but the ballpark figure on the reduction won’t be available immediately because we need to thoroughly examine the numbers,” Muto said in a press conference after the committee’s executive board meeting on Tuesday.
Circumstances created by the Covid-19 pandemic had led to the organisers earlier deciding to scale back the Games so as to reduce the costs and ensure safety of the athletes.
Muto, however, said that there is yet to be any agreement on how and if spectators will be allowed to attend the Olympics.
“When it comes to the specific numbers and how much of the percentage of total capacity should be allowed, I can’t say whether that will be decided by December,” Muto said.
“We need to keep a close eye on the situation with the Covid-19 spread. We shouldn’t make a decision right before Games time, but definitely we should observe the situation thoroughly,” Muto added.
Originally scheduled to be held from July 24 to August 9 this year, the Tokyo Olympics was in March postponed to 2021 due to the outbreak of the COVID-19 pandemic. It is now set to be held from July 23 to August 8, 2021.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.