Excited to see Boult, Bumrah operate with new ball: Gambhir

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New Delhi, Sep 16 | Mumbai Indians’ balance and depth along with the Jasprit Bumrah-Trent Boult fast bowling pair make them favourites to beat Chennai Super Kings (CSK) in the opening match of the Indian Premier League (IPL), says former India batsman Gautam Gambhir.

The two teams meet in a repeat of the 2019 final in the tournament opener on September 19.

“I am really excited to watch how Trent Boult and Jasprit Bumrah will bowl with the new ball because we all know they are world class bowlers, and in the T20 format both are wicket-taking options,” said Gambhir on Cricket Connected show on Star Sports.

Gambir said that CSK have challenges in the top order with the unavailability of Suresh Raina and Shane Watson’s lack of match practice. “There will be a challenge for CSK considering they do not have Raina batting at No.3. Shane Watson has not played international cricket for a long time, so we would want to know who will open with him and how will these batsmen face these bowlers,” he said.

Gambhir said that he would like to see Boult and Bumrah operating as new ball partners for MI throughout the tournament.

“I am skewed more towards Mumbai Indians for the opening match because if we notice the team balance and the depth of the squad while not forgetting the addition of Trent Boult in the squad can prove to be a excellent option. Every team wants a bowler who will take wickets with a new ball and use Jasprit Bumrah in an experimental way. I would want to see how these two bowlers perform with the new ball not only in the first match but throughout the tournament,” he said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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