EU chief executive proposes new agency for biomedical research

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Brussels, Sep 17 | European Commission President Ursula von der Leyen proposed that the European Union (EU) should have a new agency for advanced biomedical research and development.

Von der Leyen on Wednesday presented the idea when delivering her first annual State of Union speech at the European Parliament plenary. In her speech, she envisioned a stronger European Health Union, which is more capable of protecting lives and livelihoods, Xinhua news agency reported.

The new agency, to be named European BARDA, will support European capacity and readiness to respond to “cross-border threats and emergencies — whether of natural or deliberate origin.”

“We need strategic stockpiling to address supply chain dependencies, notably for pharmaceutical products,” she added.

Admitting that there was a lack of coordination in response to the COVID-19 in its early phase, von der Leyen said her commission would try to reinforce and empower the European Medicines Agency and European Centre for Disease Prevention and Control.

She also called for a reformed and strengthened World Health Organisation to better prepare for future pandemics.

What’s more, the chief of EU’s executive arm said she will work with Italy during its presidency of the G20, to convene a global health summit next year to share lessons learnt from the pandemic.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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