EU Chief calls on all members to step up to address migration

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Brussels, Sep 17 | Member states of the European Union (EU) must step up and take responsibility to address migration, which is a challenge for all and not just for those which are most exposed to it, European Commission President Ursula von der Leyen said.

“I expect all member states to step up too. Migration is a European challenge and all of Europe must do its part,” von der Leyen said in her maiden State of the Union speech at the European Parliament on Wednesday, Xinhua news agency reported.

Underlining that a solution needs compromise, she said the Commission will present next week its New Pact on Migration, which will take a human and humane approach.

“Saving lives at sea is not optional. And those countries who fulfil their legal and moral duties or are more exposed than others, must be able to rely on the solidarity of our whole European Union,” insisted the chief of EU’s executive arm.

Von der Leyen added that Europe must make a clear distinction between those who have the right to stay and those who do not, stressing that those who could stay in Europe should be integrated and be made to feel welcome.

“We will take action to fight smugglers, strengthen external borders, deepen external partnerships and create legal pathways,” she said.

Regarding the thousands of refugees left homeless after the Greek refugee camp that had sheltered them was damaged in fire, von der Leyen said the Commission is working with the Greek authorities on building a new camp on the island.

Countries on the EU’s southern border, including Italy and Malta, have long been complaining about the excessive burden of migration, claiming that they were left alone to deal with the thousands of migrants fleeing Libya and other African countries in hope of finding a more prosperous future in Europe.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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