Enthralling the youth, ’Malang’ continues to go strong by the end of Week 1 with growing box office numbers

Enthralling the youth, ’Malang’ continues to go strong by the end of Week 1 with growing box office numbers
Enthralling the youth, ’Malang’ continues to go strong by the end of Week 1 with growing box office numbers

Mohit Suri’s latest offering “Malang” has been the talk of the town ever since the trailer was released. With a plot of intense romance and thrill, displaying sizzling chemistry between Aditya Roy Kapur and Disha Patani, the movie is running strong at the box office across the nation. With the cinema-goers rushing to the theatres irrespective of the weekend or weekday, the numbers are proof of the growing collections.

Malang has its foot firmly grounded at the box office and has cemented a position with its steady earnings. The net box office collection on Day 7 was 3.2 crore summing up to the first-week collection to 39.65 crores. Making its way ahead, it continues to get positive reviews and a good word of mouth is definitely working well. The youth, in particular, is loving the movie and it all accounts for Disha’s hotness, the chemistry between the fresh pair, music, and element of thrill and mystery.

The film Malang is a Mohit Suri directorial and is produced by T-Series’ Bhushan Kumar, Krishan Kumar, Luv Films’ Luv Ranjan, Ankur Garg, and Northern Lights Entertainment’s Jay Shewakramani and definitely everyone is elated with the response.

‘Unleashing the madness’, Malang released on February 7 and ever since, hasn’t shown any signs of stopping. Malang opened big at the box office with a collection of 6.71 crores on day 1. Even on the weekdays, the movie continues to grow and theatre-goers are not stopping. The new take on the thrill and the indomitable chemistry between the leads has found appeal among Indian audiences. Everyone is all praise and the movie has garnered critic appreciation to top it all.

Malang is backed by strong content, suspense thrill and a talented ensemble cast with their power-packed performances. Directed by Mohit Suri, Malang stars Aditya Roy Kapur, Disha Patani, Anil Kapoor and Kunal Khemu in pivotal roles.

Source: PR Agency

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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