England recall Sophia Dunkley, Katie George for West Indies T20Is

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London, Sep 17 | England have picked Sophia Dunkley and Katie George in their 16-member contingent for the upcoming five-match T20I series against West Indies. The five T20Is will be played from September 21-30 at the Incora County Ground, Derby.

Dunkley and George come in to join the England squad which took part in the ICC T20 World Cup, with Georgia Elwiss absent through a back injury.

This series will be the first time women’s cricket is played at the international level since the final of the T20 World Cup played between Australia and India at the MCG on March 8. Several series since — like India tour of England, Australia tour of South Africa and South Africa tour of England — have been cancelled due to the ongoing Covid-19 pandemic.

England women head coach Lisa Keightley said: “It’s been a challenging summer for everyone and we are privileged to be in a position to play an international series, and to get the chance to showcase the women’s game.

“We have worked hard since the group came back together in preparation for this series and we’re in a great place going in to the T20Is against West Indies.”

All-rounder Bryony Smith and Northern Diamonds spinner Linsey Smith are both on standby. Those players not picked for the final group of 16 are available for their regions in the final round of Rachael Heyhoe Flint Trophy matches and the final, should their team progress, said the England and Wales Cricket Board (ECB).

Squad: Heather Knight, Tammy Beaumont, Katherine Brunt, Kate Cross, Freya Davies, Sophia Dunkley, Sophie Ecclestone, Katie George, Sarah Glenn, Amy Jones, Nat Sciver, Anya Shrubsole, Mady Villiers, Fran Wilson, Lauren Winfield, Danni Wyatt

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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