Eng v Pak: Sarfaraz in 16-man Pakistan squad for 1st Test

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London, Aug 4 | Former Pakistan captain and wicketkeeper batsman Sarfaraz Ahmed has been named in the 16-man squad for the first Test against England that will start on Wednesday at Old Trafford in Manchester.

Pakistan captain Azhar Ali announced the squad in an interaction with reporters on the eve of the series. Fast bowler Wahab Riaz, who made himself available for Test cricket after taking an indefinite break from the long format in 2019, has been excluded from the team.

“We have prepared as well as we could with whatever time we had. The boys have done a lot of hard work. We started off in Worcester then went to Derby. All the players are excited and raring to go. Hopefully whatever preparations we have done will be seen in the Test series,” said Azhar.

Pakistan are scheduled to play three Tests and as many T20Is against England beginning Wednesday. The first Test between the two teams will be played in Manchester starting Wednesday while the final two Tests are scheduled to be played in Southampton from August 13 and August 21 respectively.

Pakistan’s 16-man squad: Azhar Ali, Babar Azam, Abid Ali, Asad Shafiq, Fawad Alam, Imam-Ul-Haq, Kashif Bhatti, Mohammad Abbas, Mohammad Rizwan, Naseem Shah, Sarfaraz Ahmed, Shadab Khan, Shaheen Afridi, Shan Masood, Sohail Khan, Yasir Shah

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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