Eng-Aus 3rd ODI: Sporting Starc gives Rashid a ‘Mankaded’ warning

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Manchester, Sep 16 | Australian fast bowler Mitchell Starc on Wednesday gave England’s Adil Rashid a warning for stepping out of his crease before he bowled the ball at the non-striker’s end during the third ODI between the two sides at Old Trafford. Rashid was left with a wry smile as Starc sportingly didn’t run him out via ‘Mankadad’, as this type of dismissal is known.

The incident happened at the end of what turned out to be a rather disappointing day for Starc after he started the match with consecutive wickets off the first two balls of the opening over. He took one more wicket later but conceded 74 runs as England scored 302/7 after winning the toss.

The 30-year-old bowler bowled the penultimate over of the England innings and as he ran in to bowl the fifth ball, but ended up running past the stump line with his hand pointed towards the crease. Rashid was well outside the line by then and walked back with a wry smile on his face.

The ‘Mankading’ debate has been raging in recent days due to the impending start of the Indian Premier League (IPL) and Delhi Capitals spinner Ravichandran Ashwin’s views on it. Former Australia captain Ricky Ponting, who worked with Starc and the rest of the team during the 2019 World Cup and is currently head coach of Delhi Capitals, said that while he still didn’t support ‘Mankading’, he agreeed that the batsmen were essentially cheating by backing up outside the crease before a ball is bowled. He said there should be a deterrent against it.

“I think something has to happen with the laws of the game to make sure batsmen can’t cheat and there certainly shouldn’t be the rule the way it is. I think if you bring in some sort of run penalty for the batsman if they’re deliberately leaving their crease and pinching ground that might be the way to go about it,” Ponting told Cricket.com.au

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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