Electric vehicle policy for Delhi announced

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New Delhi, Aug 7 | In a bid to boost the economy and reduce pollution level in the national capital, Chief Minister Arvind Kejriwal on Friday rolled out Delhi’s electric vehicle policy.

“We have notified the electric vehicle policy today. With this policy, we aim to generate employment to give a boost to Delhi’s economy and reduce pollution levels in the national capital,” he said. The Council of Ministers had approved the policy on December 23, 2019.

According to the Delhi government’s notification, the primary objective of the policy is to establish the capital city as the EV capital of India and accelerate the pace of EV adoption across vehicle segments, especially in the mass category of two-wheelers, public transport vehicles and goods carriers.

The policy is valid for three years, after which the government will review its outcome.

It will also seek to put in place measures to support the creation of jobs in driving, selling, financing, servicing and charging of electric vehicles.

“The policy shall seek to drive rapid adoption of battery electric vehicles so that they contribute to 25 per cent of all new vehicle registrations by 2024 and bring about a material improvement in Delhi’s environment by bringing down emissions from the transport sector,” it read.

The Delhi government has also planned to introduce financial incentives for people buying e-vehicles. For two-wheelers, auto-rickshaws, e-rickshaws and freight vehicles, there will be incentives up to Rs 30,000 and for cars, it will be up to Rs 150,000.

The city government has also introduced first of its kind “scrapping incentive” for buyers who wish to replace ageing vehicles with electric vehicles.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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