Efficient farming must for food security: Naidu


Chennai, Aug 7 | Vice-President M Venkaiah Naidu on Friday said there is an urgent need to make agriculture more efficient and profitable to ensure food and nutrition security.

In a virtual address inaugurating a conference `Science for Resilient Food, Nutrition and Livelihood: Contemporary Challenges’ Naidu said, “If we are to ensure food and nutrition security to millions, there is an imminent need to make agriculture more efficient, resilient, profitable and productive. Pre-harvest and post-harvest losses have to be minimised.”

The conference was organised by the city-based M S Swaminathan Research Foundation (MSSRF).

According to Naidu, the market infrastructure and the national road and transportation network must be improved so that farmers are able to get their produce from the farm gates to markets at reasonable cost.

“We must step up investments in improved storage, processing and preservation to retain the nutritional value of food products, rather than investing in highly processed foods. Food, agriculture and trade policies have to be constantly reviewed and updated to suit the times,” Naidu said.

Pointing out the negative health impact owing to poor diet quality, Naidu said there is need to reorient agriculture priorities towards more nutrition-sensitive food.

He said diets of poor quality are a principal contributor to the multiple burdens of malnutrition — stunting, micronutrient deficiencies, overweight and obesity.

Both undernutrition early in life and overweight and obesity are significant risk factors for non-communicable diseases, he said.

According to Naidu, there is much to achieve in terms of anticipatory research where one can take proactive action.

“Anticipatory research, participatory research and translational research (converting theoretical know-how into field level) are all important. Our laboratories must be firmly linked to our farms and fields and technology transfer and farmer education must happen seamlessly,” he remarked.

Naidu also said that India is a treasure trove of traditional wisdom when it comes to agriculture.

“Instead of rejecting this wisdom as archaic, we must make every attempt to integrate the best of these techniques into agriculture along with modern technology,” he said.

Source: IANS

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


Please enter your comment!
Please enter your name here