Economy rising concern for voters: Survey

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New Delhi, Jan 16 | With each passing day, Delhi voters appear to be getting increasingly concerned with economic issues and less worried about development issues, findings of the IANS/C-Voter Delhi Tracker indicate. While the AAP continues to hold on to its lead position in the survey, the breakup of data throws up some interesting trends.

On Thursday, 56.2 per cent of voters considered development issues as important while it was higher at 57.4 per cent on Wednesday and 58.1 per cent on Tuesday. The dip in importance given to development issues is in contrast with the steady rise of voter percentage who consider economic issues as most important. During the same period from January 14-January 16, the percentage of voters listing economic issues as most important issue gradually increased. If it was 28 per cent on Tuesday, it rose to 28.3 per cent on Wednesday and spiked to 29.8 per cent on Thursday.

Compared to Wednesday, survey results of the IANS/C-Voter Delhi Tracker on Thursday show the AAP retaining its previous day’s ratings and the BJP ratings dipping by 0.6 per cent while the Congress has lost 0.1 per cent. The percentage of undecided voters stood at 14.4 per cent on Thursday.

As many as 55.4 per cent respondents say they will vote for the Aam Aadmi Party, if Delhi elections are held on January 16, according to IANS-CVoter Delhi poll tracker 2020. However, 56.9 per cent of the respondents have thrown their weight behind the saffron party, so far as Lok Sabha elections are concerned.

A total of 1,944 voters in urban, semi-urban and rural areas of Delhi were polled on Thursday, in the poll which ends at 4 p.m.

The IANS/C-Voter Delhi Tracker is an extensive poll survey exercise that tracks voter tendencies across Delhi’s seventy assembly constituencies. Its first edition was released on Jan 6, the day election dates were announced by the Election Commission of India.

Delhi goes to polls on February 8 and counting is on February 11.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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