New Delhi, Sep 16 | Kolkata football giant East Bengal have submitted the Invitation to Bid (ITD) documents to Football Sports Development Limited (FSDL) to participate in the upcoming edition of the Indian Super League (ISL).
East Bengal had recently announced that they had sold a majority stake to city-based Shree Cement Ltd and would appeal to the ISL organisers in a bid to make a dramatic late entry into the country’s top-tier club competition.
“We are extremely happy to announce that the consortium of Shree Cement Ltd and East Bengal club have placed the bid to participate in this year’s ISL,” the club announced on Twitter late on Tuesday.
The red-and-gold brigade’s new investors were slated to pick up the bid proposal for a spot in the ISL in the name of ‘Shree Cement Foundation’, a new company it has registered with the Ministry of Corporate Affairs.
(FSDL) had invited bids for the inclusion of an 11th team in this edition of country’s top tier club competition which will be held in Goa behind closed doors from November-March amid Covid-19 pandemic.
The ISL, in its seventh edition, will be played behind closed doors at three venues – Jawaharlal Nehru Stadium, Fatorda; GMC Athletic Stadium, Bambolim; and Tilak Maidan Stadium, Vasco. East Bengal’s arch rivals Mohun Bagan, after its merger with ATK, will debut in this ISL season.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.