‘Dum Maro Dum’ inspired tune features in iPhone 13 launch video

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New Delhi, Sep 15 | Apple CEO Tim Cook announced four new models in the iPhone 13 lineup at the company’s much-anticipated “California streaming” product launch event and what caught the attention of Bollywood fans was the “Dum Maro Dum” tune played at the very start of the promotion video during the event.

Netizens were quick to point out that the popular Hindi song was played in the background while keynote speakers presented the newly announced iPhone 13 and other products.

“Did they just use the Dum Maro Dum soundtrack in the Apple launch event or did I just discover that this soundtrack is also borrowed,” said one twitter user.

The song was originally released in 1971 and produced by singer Asha Bhosle and R.D. Burman, was used for nearly 10 seconds.

“Apple loves R D Burman. After the burning train theme for the iPhone X Advt. they picked Dum Maro Dum this time. Anyways who doesn’t love RD #Apple #RDBurman,” a user noted.

Apple has introduced the ‘Dum Maro Dum’ Pro version. That’s innovation in Bollywood style!.

Though the song is shot on veteran actress Zeenat Aman but some users appeared to give actress Deepika Padukone the credit.

“Two observations from iPhone 13 commercial. 1. Can a delivery boy afford an iPhone13 as shown in the ad ? 2. The bgm sounds similar to Deepika Padukone’s Dum Maro Dum,” a user said.

For those who are unaware, the actual song was ‘Work All Day’ by Footsie.

The new iPhone 13 and iPhone 13 mini includes a smaller notch allowing for more display area. The notch is 20 per cent smaller, and the new Super Retina XDR display is 28 per cent brighter with 1200 nits peak brightness.

The iPhone 13 features a 6.1-inch Super Retina XDR display.

Additionally, the iPhone 13 sports a new A15 Bionic chipset under the hood, which Apple says is up to 50 per cent faster than the leading rival chips and offers up to 30 per cent better graphical performance.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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