Dublin imposes more restrictive curbs

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Dublin, Sep 17 | The Irish capital of Dublin has imposed a number of new restrictive measures aimed at the curbing the spread of the novel coronavirus.

The new measures, which were announced by the Irish government on Tuesday and came into force on Wednesday, mainly focus on limiting the number of people gathering indoors and outdoors and restricting their movement, reports Xinhua news agency.

Under the new measures, no more than two households in Dublin should meet at any given time either indoors or outdoors and the maximum number of people allowed for such meetings is six.

The number of people who can attend sports matches and events in the city has been capped at 100 irrespective of the venue size.

Pubs and bars not serving food should remain closed beyond September 21.

The new measures also advise higher education institutions to consider enhanced protective measures and encourage local residents not to travel outside Dublin.

On Tuesday, the Irish government also unveiled a new medium-term plan to cope with the pandemic in the country for the next six to nine months.

Under the plan, the risk of the pandemic in the country will be rated at five levels with Level 1 being the lowest and having the least amount of restrictive measures in place, and Level 5 being the highest and having the most restrictions in place.

Currently both Dublin and the rest of Ireland are rated by the government at Level 2.

The restrictive measures for Level 2 include limiting the number of people attending a wedding or a funeral to 50 persons.

Dublin has witnessed a rapid surge in the number of Covid-19 cases in recent weeks.

Of all the 2,133 confirmed cases reported in Ireland in the last 10 days, 1,210 cases, or nearly 57 per cent, came from Dublin, according to the data from the Irish Department of Health.

The overall number of coronavirus cases in Ireland stood at 31,799 with 1,788 fatalities.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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