Drinking coffee may reduce heart disease risk

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London, Nov 27 | Coffee consumption is associated with reduced risk of metabolic syndrome (Mets), say researchers adding that MetS increases the risk of cardiovascular problems, including coronary heart disease and stroke.

According the study, Assistant Professor Giuseppe Grosso from the University of Catania, Italy, reviewed his own scientific research on the association between coffee consumption and MetS in Polish and Italian cohorts and explored the potential mechanistic perspectives behind the inverse association.

His research suggests that polyphenols contained in coffee may be involved in the inverse association, specifically phenolic acids and flavonoids.

He also reviewed research that suggests that moderate coffee consumption is associated with a reduction of CVD, cancer, all-cause mortality and type 2 diabetes.

For the findings, Associate Professor Estefania from Toledo University of Navarra, Spain, reviewed meta-analyses considering associations between coffee consumption and MetS and discussed work in a Mediterranean cohort.

Her research involved 22,000 people and specifically considered caffeinated and decaffeinated coffee.

The study concluded that moderate coffee consumption (one to four cups per day) was associated with reduced risk of MetS, whilst higher intakes were not.

This was reported for both regular and decaffeinated coffee.

The inverse association between coffee consumption and metabolic syndrome was shown in both men and women, said the study.

Meta-analyses also found that a moderate consumption of both caffeinated and decaffeinated coffee may be associated with a reduced risk of metabolic syndrome.

The study was presented at the 13th European Nutrition Conference organised by the Federation of European Nutrition Societies (FENS) in Dublin, Ireland.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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