Do corona tests at community centres, Mohalla Clinics: Delhi HC

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New Delhi, Sep 16 | In a bid to ramp up COVID-19 testing in the national capital, the Delhi High Court on Wednesday asked the state government to convert community halls and Mohalla Clinics into testing facilities.

Noting that the Rapid Antigen Test (RAT) is only 60% accurate, a division bench comprising Justices Hima Kohli and Subramonium Prasad questioned: “Why are you waiting for the false negative report in RAT to proceed to the next step (RT-PCR)?”

“We are of the firm view that RT-PCR is the way forward,” the court said while also requesting an expert committee constituted by the Lieutenant Governor to hold a meeting immediately to consider ramping up of RT-PCR testing capacity.

The court directions came during a hearing on a Public Interest Litigation filed by advocate Rakesh Malhotra who sought increased COVID-19 testing and speedy results in Delhi.

The court was informed by Director General of Health Services Nutan Mundeja that mobile testing facilities have been started at a few Metro stations.

The court noted that one fourth of the total tests conducted last week were RT-PCR and the rest RAT.

In an affidavit filed through its counsel Satyakam, the Delhi government said that there are 79 mobile testing teams active in 11 districts of the national capital.

The government further said that Geospatial Delhi Limited (GSDL) has been requested to undertake the mapping of fixed-site testing facilities for COVID-19 in Delhi.

The High Court had earlier asked the Delhi government to get locations of various testing facilities displayed at prominent places, including entry and exit of Metro stations for public awareness.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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