Digvijay raises scarcity of oxygen for Covid patients in RS

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New Delhi, Sep 16 | Congress leader Digvijay Singh on Wednesday in the Rajya Sabha raised the issue of high prices and the black marketing of the oxygen cylinders. He claimed that the scarcity of the oxygen cylinders was causing the death of many patients.

Digvijay Singh said, “The government is changing the Essential Commodity Act and the oxygen cylinder should also be brought under it.”

He said, “The oxygen was priced at Rs 10 per cubic meter which has now gone up to Rs 50 per cubic meter.

“Due to this many patients have lost their lives and the government should act on this,’ he said.

While attacking the Union Health Minister, Digvijay Singh said, “Even the health minister did not mention this issue during his speech.”

With a massive spike of 90,123 cases, including 1,290 deaths in 24 hours, India’s corona tally on Wednesday reached a total of 5,020,359 cases.

On July 17, India had logged 10 lakh cases, which then doubled to 20 lakh in 20 days on August 7. The country added another 10 lakh on August 23 and went past 40 lakh on September 5. In 11 days, it added another 10 lakh cases, mounting to 50 lakh cases today.

Maharashtra continues to be the worst-hit with a total of 10,97,856 cases, including 30,409 deaths; followed by Andhra Pradesh, Tamil Nadu, Karnataka and Uttar Pradesh.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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