Did ‘charkha’ force Britishers to leave: BJP

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New Delhi, Sep 17 | Responding to criticism of lighting lamps and clanging utensils during the lockdown, BJP MP Sudhanshu Trivedi on Thursday in the Rajya Sabha said it was a symbolism and cited the usage during the freedom struggle.

“Many of our friends have a problem with lighting lamps (diyas) and clanging utensils. Did spinning a ‘charkha’ lead to the British leaving? It was a symbol chosen by Gandhiji. They don’t know the history,” said Trivedi.

Without taking names, Trivedi criticized Rahul Gandhi by referring to him as “the young leader”. The BJP MP said, “The leader claimed that he had tweeted about the intensity of coronavirus early in February. “The Centre was criticised for the ‘Namaste Trump’ event and for not shutting down the airports earlier, but the young leader was tweeting this from a foreign location and did not initiate any debate in Parliament,” he said.

The Congress rose in uproar on this and the Deputy Chairman asked the BJP MP not to divert from the issue.

Sudhanshu Trivedi was speaking in the Rajya Sabha during the discussion on the Covid situation in the country. The discussion was initiated by Anand Sharma on Wednesday after a statement made by the Union Health Minister a day earlier.

Sharma targeted the government over the imposition of ‘sudden’ nationwide lockdown and the government claiming it prevented nearly 14 to 29 lakh Covid-19 cases by this. Sharma also attacked the Centre for not having data on the migrant labourers.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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