Dengue outbreak in Bengal leaves 27 dead, 44,000 affected


Kolkata, Dec 3 | At least 27 people have died, and around 44,000 people afflicted with dengue in West Bengal this year, Chief Minister Mamata Banerjee told the state Assembly on Tuesday.

She, however, claimed that the number of dengue-related deaths have gone down this year.

“Last year, 86 people had died of the disease. This year the number of deaths have come down to 27. We have managed to check the outbreak. Around 44,000 people were hit by the dengue virus,” she said.

Banerjee said 3,000 doctors and 4,000 nurses were working to contain the disease, with the start government spending Rs 475 crore to control the outbreak.

The Left Front and Congress members attacked the government for the spread of the disease and walked out of the house before the Chief Minister, who also holds the health portfolio, could reply.

“If you have asked questions, why won’t you hear to our replies,” a peeved Banerjee said while responding to the opposition.

“Well, Trinamool is not procuring dengue larvae and asking the mosquitoes to bit Congress, Left and BJP leaders,” she said.

The North 24 Parganas district was reportedly the worst affected, with 17,000 dengue cases. A number of people have died of dengue in Kolkata.

On Monday, the government transferred the Health Secretary reportedly over the Dengue outbreak.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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