Dell plans layoffs amid Covid-19 uncertainty: Report

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New Delhi, Sep 16 | Dell Technologies is reportedly planning to lay off an unspecified number of employees owing to the declining growth in ongoing Covid-19 pandemic — a move that may impact its workforce in India where the company has a sizeable employee strength out of its over 165,000 global workforce.

According to a report in UK-based Data Center Dynamics on Tuesday, Dell Technologies’ Chief Operation Officer Jeff Clarke informed the upcoming job cuts in a quarterly all-hands meeting.

“We’re also evaluating our business to make sure we have the right number of team members in the right roles and in areas where customers need us most,” a company spokesperson said in a statement.

“And, we’re addressing our cost structure to make sure we’re as competitive as we should be now and for future opportunities. While we do this type of organisational review regularly, and while it always results in some job loss or restructuring, we recognise that there is nothing routine about today’s environment.”

In an open letter to staff last month, CEO and Founder Michael Dell warned that there would be no return to pre-pandemic norms for the foreseeable future.

In May, Dell said it would be cut costs, freeze pay raises and “hiring for the rest of the fiscal year, as well as discontinuing contributions to employees’ 401(k) retirement plans under a matching programme”.

In the same month, Arvind Krishna-led tech giant IBM joined the league of companies who started firing employees in tough Covid-19 times.

“Recognizing the unique and difficult situation this business decision may create for some of our employees, IBM is offering subsidized medical coverage to all affected US employees through June 2021,” said a company spokesperson.

IBM, however, did not disclose how many workers are affected but media reports said thousands of employees were set to lose jobs in at least five states of the US.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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