Delhi Metro develops indigenous signalling technology

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New Delhi, Sep 15 | On ‘Engineers Day’, the Delhi Metro Rail Corporation (DMRC) took a major step towards development of an indigenously-built Communication Based Train Control signalling technology for the Metro with the launch of the i-ATS, which is an important sub-system of the signalling system.

This prototype system, as well as a state of the art laboratory for further developing other sub-systems of indigenous CBTC technology, was inaugurated on Tuesday at the Metro’s Shastri Park centre by Housing and Urban Affairs Secretary, Durga Shanker Mishra, in the presence of DMRC Managing Director, Mangu Singh, Bharat Electronics Ltd Director, Shikha Gupta, and other senior officials from DMRC and BEL.

Mishra said: “It is a really proud occasion to start something like this which is going to add to our strength on the Aatma Nirbhar Bharat initiative. The way we have promoted indigenisation in the development of Metros in the country, I am fully confident that this Indian system will also be sold outside, and we will be the leaders in this area as well.”

Mangu Singh termed this achievement as a major step forward towards the development of indigenous technologies required for the operation of Metro rail systems. “This is a very important step towards the development of an indigenous CBTC system. I am sure that we will be able to work together and scale newer heights to completely indigenise Metro railway construction as well as operations.”

ATS (Automatic Train Supervision) is a computer-based system, which manages train operations. This system is indispensable for high density operations such as the Metro, where services are scheduled every few minutes. i-ATS is the indigenously developed technology, which will significantly reduce the dependence of Indian metros on foreign vendors dealing with such technologies.

Technology systems such as the CBTC are primarily controlled by the European countries and Japan. As part of the government’s ‘Make in India’ initiative, the Ministry of Housing and Urban Affairs had decided to indigenise the CBTC technology.

Along with DMRC, Niti Aayog, BEL and CDAC are part of this development. DMRC has been nominated to lead this important ‘Make in India’ initiative.

To take the project forward, DMRC and BEL entered into a MoU for development of this indigenous ATS system. A dedicated team of DMRC and BEL, Ghaziabad worked together round the clock to take this important step towards ‘Aatma Nirbhar Bharat’.

DMRC has decided to use indigenous ATS (i-ATS) while upgrading the ATS of line 1 (Red Line) i.e. from Rithala to Shaheed Sthal, Ghaziabad. The same shall also be used in Phase 4.

Some of the important features of this technology are that it can work with train control and signalling systems of different suppliers. i-ATS can also work with different levels of technology of train control and signalling systems.

It is also suitable for introduction in Indian Railways which is now introducing Centralised Train control, which uses part of ATS functions, on a large scale. Predictive maintenance module shall also be introduced in the Phase IV corridors using the i-ATS system.

Another MoU was signed at the occasion with BEL for indigenous development of “Rolling Stock Drivers’ Training System” for training in driving and troubleshooting skills for Train Operators. It will be a mock-up of a train’s driving cab with a computer-based system at the back end, where different real life scenarios will be created to train the operator on driving and troubleshooting skills.

The training systems, popularly known as driving simulators, procured so far are rolling stock specific. The indigenous system can be utilised for multiple stocks by selecting from among the options available in the database.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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