DDC, SSP listen to public issues at Block Divas events in Katra, Pouni & Reasi


REASI SEPTEMBER 16: As a part of Jan Abhiyan, District Development Commissioner Reasi, Indu Kanwal Chib along with Senior Superintendent of Police, Rashmi Wazir today attended the Block Divas events at Katra, Pouni and Reasi blocks.

The district and sectoral officers were also present.

The DDC listened to the grievances of the public and discussed the developmental requirements with the PRI representatives, Block Development council Chairpersons, Srpanchs ,panchs and general public.

The Specific issues raised at the camps included sanction of Sports Stadium at Katra, completion of New Busstand work at Katra, quality Education, improvement of power scenario, augmentation of water supply, construction of Roads under PMGSY, Campus for Kendra Vidalya , construction of houses under PMAY, timely MANREGA payments and issuing of Aadhar cards.

The District Development Commissioner gave a patient hearing and resolved many issues on the spot, while the rest were forwarded to the concerned department for early redress. She also directed the officers to resolve the pending issues before the next Block Divas. The DDC also sought progress in providing the domicile certificates/income and status of pension cases sanctioned from the officers.

The Block Divas programmes were organized following all the mandatory precautions like social distancing, wearing of masks and other measures in view of the COVID-19.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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