Cuomo calls on local govts to prepare for tropical storm Isaias


New York, Aug 3 | New York Governor Andrew Cuomo has urged local governments to be prepared for the possible tropical storm Isaias, which is expected to lash the state from Monday night to Tuesday morning, according to media reports.

“Right now the models project that it will hit the New York City area, Long Island, especially the South Shore of Long Island and the Hudson Valley,” Xinhua news agency quoted Cuomo as saying to the media on Sunday.

Though the Governor said Isaias was not expected to be a hurricane when it hits the state, it can still dump 3 inches of rain and bring 80 km/h winds.

“We’re concerned about it here in New York… We don’t think we’ll have hurricane force winds, but we could have significant winds and significant downfall,” he added.

He said people living in flood-prone areas should be getting ready for the storm.

The state was making sure generators, pumps and high-water vehicles were ready, Cuomo added.

“We’re preparing. Local governments should be preparing,” Cuomo said.

The storm should be over by Wednesday morning and it is expected to hit Long island and the Hudson area, he said.

On Sunday, the storm was off the Florida coast and its maximum sustained winds had declined to 100 km/h.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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