CSC partners with WhatsApp for digital literacy service chatbot

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New Delhi, Sep 17 | The Common Services Centers (CSC) on Thursday said that it has partnered with Facebook-owned messaging app WhatsApp for a chatbot for citizens to receive digital literacy services and resources.

People can send a “Namaste” at CSC Academy’s official WhatsApp account +91 99991 89321, to access details and course modules of flagship programmes.

The digital programmes like the Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA) and the Digital Beti initiative is available in English, Hindi and seven other regional languages.

“The ability to deliver digital literacy modules through WhatsApp will help us in the extension of the programme to those still unreached in rural as well as urban areas,” Dinesh Tyagi, CEO, CSC SPV, said in a statement.

“The partnership will redefine the delivery model of education and skill-related content, especially for rural India,” Tyagi added.

Till date, over 500 unique users have accessed CSC’s WhatsApp chatbot and it is expected to be used by 10 million beneficiaries by August 2021.

The Digital Beti initiative aims to train 5,000 rural entrepreneurs in digital literacy in over 3,000 villages across 10 Indian states, while the PMGDISHA initiative focuses on making at least 40 per cent rural households digitally literate.

“We’re delighted to partner with CSC to support rural women entrepreneurs and help deliver on CSC’s goal of digital literacy,” said Shivnath Thukral, Head of Public Policy, WhatsApp India.

WhatsApp is also working with NITI Aayog’s WEP programme and this partnership expands on WhatsApp’s efforts to play an important role in driving digital and financial inclusion across India.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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