Crowdfunding breathing new life in relief efforts


By Siddhi Jain
New Delhi, May 4 (IANSlife) In this hour of need, individuals and organisations are looking at breathing new hope in the Covid-19 battle through crowdfunding campaigns.

Milaap, a crowdfunding platform witnessed hundreds of people embracing crowdfunding to give/receive help during a crisis. Last year, during this time, when the pandemic had set in, Milaap witnessed a three-fold increase in the number of campaigns. The outpouring of global solidarity and the response has resulted in raising a whopping Rs 139 crore for Covid-19 causes from 3.5 lakh donors, Milaap said. The donors varied from individuals to CSR projects.

It has now announced partnership with to crowdfund and raise financial aid to support Swasth Digital Health Foundation and ACT Grants’s mission to procure oxygen concentrators.

The partnership with Amazon which went live on May 2 has already raised close to Rs 50 lakh within opening hours which will benefit close to 1,00,000 people. “Amazon users can either donate by clicking on the banners that have been added to the Amazon application and website or by visiting the fundraiser page on Milaap:,” a statement said.

“Swasth Alliance and ACT Grants are mapping demand for oxygen concentrators across the country and then supplying them at scale to hospitals and care homes. Over 16,000 donors have already supported this initiative to procure oxygen concentrators. The fundraiser has so far raised over Rs 9 crore. Our partnership with Amazon has undoubtedly strengthened our mission to provide timely assistance for the supplies needed on ground,” says Anoj Viswanathan, co-founder and president, Milaap.

“COVID-19 has impacted India in unimaginable ways. We are touched by the numerous requests from those concerned about how to support during these trying times. We are supporting this crowdfunded initiative to enable all of us to make a real difference on the ground through generous contributions. We stand firmly with the country, and continue to explore every meaningful way to help,” shares Amit Agarwal, Global SVP and Country Head, Amazon India.

In 2020, the preliminary purpose of fundraising was for food, meals and ration, followed by funds for medical and personal protective equipment for healthcare and other frontline workers. This year, there is an overwhelming demand for procurement of oxygen supply.

“The process of distribution of oxygen concentrators will be transparent and published in the public domain so every donor can see the impact it has created. The effort has already secured 10,000 oxygen concentrators for immediate deployment and is currently raising funds to procure more,” the statement said.

(Siddhi Jain can be contacted at

Source: IANS

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

Taking furniture industry to newer heights

Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.


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