Creative Galileo, one of the fastest-growing kids early learning apps today, announced that it has partnered with Periwinkle by Jeevandeep Edumedia, an industry leader with 50+ years of legacy. Periwinkle focuses on creating engaging and thoughtful content for children based on global education standards. Under this partnership, Creative Galileo will have the publishing rights to Periwinkles e-learning content. It will pave the way for an immersive and unique learning experience for kids aged 3-10 while keeping the entire process engaging and fun.Creative Galileo recently raised $2.5 million in seed funding led by Kalaari Capital and other angel investors, making it the first company to be backed by Kalaaris venture flagship CXXO programme for women founders. The worlds leading startup research firm, HolonIQ, recently listed Creative Galileo on their annual list of the 100 most promising EdTech startups from India & South Asia.Commenting on the announcement, Prerna A Jhunjhunwala, Founder, Creative Galileo, said, “We are excited to have Periwinkle onboard with us. This partnership will cater to the ever-growing demand for high-quality video content for kids. Our goals are aligned as we want kids to acquire knowledge and skills from every video they watch or game they play on our app. Our strategy is to continue partnering with the top content players in India and worldwide to offer the best learning experience to our young audience and make learning fun for them.”Speaking on the partnership, Parin Furia, Director, Jeevandeep Edumedia, said, “With this partnership, we are excited to extend our reach, reaffirming our commitment to make learning in the new world more accessible. Like us, Creative Galileo understands how important knowledge and creativity are for every childs journey. Together we can nurture the young minds of today, building a brighter and better tomorrow.”With over 4 million downloads of the e-learning app, Creative Galileo has tie-ups with Big Animation, Amar Chitra Katha, Periwinkle, Shermaroo, Toonz Animation, and others, providing content, gamification, and interactive learning journeys for children. With Indias first-of-its-kind character-based e-learning app, the EdTech company aims to become a metaverse of kids favourite characters that will help them strengthen their core in foundational years through engaging gamified content.About Creative GalileoCreative Galileo is a new-age EdTech start-up transforming early learning globally for children from three to ten years. Creative Galileo’s ‘Kids Early Learn App’ is the first-of-its-kind Indian character-based app that aims to leverage technology to emphasize personalized needs, inquiry-based learning methods, and experiential activities, resulting in a fun, interactive curriculum. Since its inception in July 2020, the e-learning app has recorded over 4 million downloads and over 5,00,000 Monthly active users.About PeriwinkleIn the wake of globalisation, Jeevandeep Edumedia introduced its brand Periwinkle in the year 2008 with an aim to expand its horizons to newer international educational methods, practices and approaches. With more than 1700 running book titles published for Kg – Grade 10, they aspire to introduce the students to these international standards of learning that will help lay their foundation and expose them to the global trends of education. Periwinkle’s YouTube channel ‘Periwinkle kids’ with 1 Million+ subscribers is an enriching and self-paced comprehensive learning tool for children all around the world.
Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com 74% MBA 2022-24 aspirants said they would opt for education loans.
There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.
- So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
- Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?
These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.
While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.
However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.
- Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
- B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
- Institutes should have the right mix of faculty members with industry exposure and pure academics.
The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.
It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.
After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.
Author Name : Nirmalya Pal