Covid-induced contraction in creative economy, income loss: Report


    By Siddhi Jain
    New Delhi, Dec 22 (IANSlife) A new report on the impact of COVID-19 on the creative sector has found that 16 per cent of the creative sector is facing permanent closure now. MSMEs and the freelance workforce who cater to large companies have been worst hit, says the report launched on Tuesday, adding that 22 per cent of the sector, is forecast to lose more than three-fourths of annual income.

    British Council, Federation of India Chambers of Commerce and Industry (FICCI) and the Art X Company partnered to record the impact of the global Covid-19 pandemic on the creative economy in India through ‘The Taking the Temperature Report’. Its second edition of the report; which provides a comparison of the situation in India since the outbreak of Covid-19, the consequent national lockdown (March-June) and the period following relaxation of the lockdown (July-October).

    The report also found that 58 per cent of the creative industries workforce are women, deepening gender inequality of opportunity as a result of the short-term impact of the pandemic.

    Solidarity between artists and audiences is to continue to create and connect remains, however, the depth of the short-term impact of Covid-19 on the creative economy globally and in India cannot be underestimated and looks extremely bleak, says the report.

    About 90 per cent of the creative sector fears the long-term impact of social distancing on the creative economy. Assessing how long before green shoots can be seen, the report says that 60 per cent of the sector believes it will take 9 months to over a year for early signs of recovery for the creative economy.

    Signalling that during the pandemic, the creative industries continue to face a very uncertain future, the report shows that the creative economy is contracting, organisations are closing permanently to avoid bankruptcy, and creative businesses are contending with increasingly difficult choices to cut staff and overheads to ensure they remain resilient.

    It also finds that: individual professionals and artisans are facing short-term hand-to-mouth existence, sectors are adapting to digital and live business models, some of the workforce is leaving the creative economy and changing careers.

    “Given the length of the COVID-19 pandemic globally, the indicators above confirm that the creative economy will most likely be very different in the aftermath in India and its trading nations. While some sectors are adapting with agility, others risk being decimated.

    “For some, the agile move to digital platforms presents new opportunities for market development and profile. However, for others, the impact in change from face-to-face audience interaction to digital platforms offers only limited scope for new income generation. The full impact of the digital revolution precipitated by COVID-19 on the means of creative production, market distribution and audience consumption are not yet fully understood across the creative economy. Nevertheless, despite adapting to hybrid live and digital models, some sectors in the creative industries will remain reliant on face-to-face audience interaction to generate income in the long term,” says the report.

    (Siddhi Jain can be contacted at

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.


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