Covid cases in Philippines near 273,000 with 3,550 new cases


Manila, Sep 16 | The number of confirmed Covid-19 cases in the Philippines surged to 272,934 after the Department of Health (DOH) reported 3,550 new cases on Wednesday.

The DOH said the number of recoveries also rose to 207,858 after 524 more patients were discharged, Xinhua news agency reported.

The DOH added that 69 more patients have succumbed to the viral disease, bringing the death toll to 4,732.

Metro Manila topped the five regions or provinces with the highest number of daily confirmed cases reported on Wednesday at 1,459, followed by Rizal province, east of Manila, 271; Cavite province, south of Manila, 196; Bulacan province, north of Manila, 172; and Laguna province, south of Manila, 172.

Health Undersecretary Maria Rosario Vergeire said it is still early to say if there is a downward trend of cases.

“We cannot say yet if the trend is going down because we see the variability across different numbers reported per day,” Vergeire said, adding there are days when the number of reported cases is low and days when the number of cases is high.

“We are trying to analyse the recent cases and the growth curve wherein the two-week trend of cases are being compared from the previous two weeks. Based on our analysis (on Tuesday), there are still selected areas in the country where there is an increase in the number of cases or growth,” she added.

But Vergeire said the DOH sees a downward trend in the utilisation of the critical care component of the health system.

“We also see an improvement of the efficiency of contact tracing and the increase of output of the laboratories,” she added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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