COVID-19 scheme offering UK diners 50% comes into force

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London, Aug 3 | Diners across the UK will be able to enjoy half-price meals throughout August from Monday, as part of a government scheme aimed at boosting restaurants and pubs after the COVID-19 lockdown.

The scheme, “Eat out to help out” applies to eat-in food and drink on Monday to Wednesdays at more than 72,000 venues, the BBC reported.

The discount is capped at 10 pounds per person and does not apply to alcohol.

No vouchers are required to use the offer, with the participating establishment deducting 50 per cent from the bill and charging the discount to the Treasury.

There is no minimum spend and you can use the discount as often as you like on eligible days.

However, it does not apply to takeaways.

The scheme is designed to encourage people to visit restaurants, cafes and pubs, which have been badly hit by the lockdown.

Around 80 per cent of hospitality firms stopped trading in April, with 1.4 million workers furloughed – the highest of any sector – according to government data.

Many venues which have reopened since July 4 have also been forced to operate at a lower capacity to comply with social distancing rules.

The offer only applies at participating eateries in areas of the UK that are not in local lockdown – but major chains including Pizza Express, Costa Coffee, McDonald’s and Nando’s are among the 72,000 to have signed-up.

“Our ‘eat out to help out’ scheme’s number one aim is to help protect the jobs of 1.8 million chefs, waiters and restaurateurs by boosting demand and getting customers through the door,” the BBC quoted Chancellor Rishi Sunak as saying in a statement.

“The industry is a vital ingredient to our economy and it’s been hit hard by coronavirus, so enjoy summer safely by showing your favourite places your support – we’ll pay half.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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