‘COVID-19 exposes shortcomings in California’s preparedness for health threats’

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San Francisco, Aug 13 | The COVID-19 pandemic has exposed shortcomings in California’s preparedness for infrequent but catastrophic public health threats, which have caused serious health and financial consequences, according to a joint study

Published on Wednesday, the study jointly carried out by the Labor Center of the University of California (UC Berkeley) and UC Berkeley School of Public Health, argued that the appropriate use of personal protective equipment (PPE) can largely mitigate the spread of COVID-19 among healthcare workers, reports Xinhua news agency.

The study suggested that at least 35 per cent of the cases were avoidable among the approximately 50,950 COVID-19 cases identified to date among essential workers in California, which equals 9 per cent of all cases in the state.

“We conservatively estimate that at least 20,860 essential worker-related COVID-19 cases may have been avoidable if proper PPE had been available,” the study said, adding it was likely that dozens of deaths among essential workers could have been avoided with proper use of PPE.

As of August 8, the California Department of Public Health reported 26,399 healthcare workers in the state testing positive for COVID-19.

Among the 10,293 COVID-19 fatalities reported by the state, at least 135 were healthcare workers.

The research also unveiled that potential savings from averting high-priced emergency PPE contracts dwarf the budgetary cost of creating a PPE stockpile at normal non-pandemic prices.

Procuring an adequate PPE stockpile in advance at non-pandemic prices would cost only 17 per cent of the projected amount needed to procure it at current pandemic-inflated prices, the research showed.

Maintaining the stockpile would be cheaper than real-time purchases even if it was not needed for another 35 years.

“Even if we were fortunate enough to not need the stockpile for longer than that, it would be a highly financially prudent form of insurance,” the study added.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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